How to create A Meta Ad

Creating a Meta ad (formerly Facebook Ads) involves a structured three-tier process: the Campaign, the Ad Set, and the Ad.

​Here is a step-by-step guide to getting your first campaign live in 2025.

Phase 1: The Setup

Before you can build an ad, you need the right infrastructure.

1. ​Meta Business Suite: Go to [suspicious link removed] and create an account.
2. ​Ad Account: Under "Business Settings," create a new Ad Account and add your payment method.
3. ​Meta Pixel (Optional but Recommended): Install the Meta Pixel (or Conversions API) on your website to track what people do after they click your ad (e.g., making a purchase).

#

Phase 2: Building the Campaign

Open Ads Manager and click the green + Create button.

1. The Campaign Level (The "Why")

Choose your primary objective. Meta’s algorithm will optimize your delivery based on this:

Awareness: Reach the most people.

Traffic: Send people to a website or app.

Engagement: Get messages, video views, or post likes.

Leads: Collect contact info via forms.

Sales: Find people likely to purchase your product

2. The Ad Set Level (The "Who" and "Where")

This is where you define the logistics:

Budget: Set a Daily Budget (e.g., $10/day) or a Lifetime Budget.

Audience: Define your target by location, age, gender, and interests.

Pro Tip: In 2025, Meta’s Advantage+ Audience (AI-driven targeting) is often more effective than manual targeting.

Placements: Choose where the ad appears (Facebook Feed, Instagram Reels, Stories, etc.). Use "Advantage+ Placements" to let Meta decide where it performs best.